Case Studies
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Guomai Culture AI Marketing
The AI Marketing Revolution for 10,000 Books
400
AI Reading Agents
10,000
Book Knowledge Graph
Hours
Trend Response Time
Client Background
Guomai Culture is a renowned Chinese publishing company, having published bestsellers like "The Little Prince" and "Erta." As a modern cultural content company, Guomai Culture actively explores AI applications in content marketing.
Challenges Faced:
- Owned 10,000+ book assets but struggled to quickly match social trends
- Traditional marketing relied on manual planning with slow response times
- Core value of each book was difficult to systematically extract and reuse
- Marketing content production was inefficient, unable to cover all books
Solution Architecture
1
Input Layer
10,000 books raw content
2
Knowledge Extraction
Pyramid model extraction
3
Agent Layer
400 AI reading agents
4
Marketing Layer
AI marketing system
Core Deliverables
1. Pyramid Model Extraction for 10,000 Books
| Dimension | Description | Example |
|---|---|---|
| Core Themes | 1-3 core themes per book | "The Little Prince": Innocence, Love & Responsibility, Meaning of Life |
| Key Insights | 5-10 shareable viewpoints | "What is essential is invisible to the eye" |
| Quote Library | Curated marketable quotes | Categorized: Inspirational/Emotional/Philosophical/Healing |
| Audience Tags | Target reader profiles | Age groups, interest tags, scenario tags |
| Trend Keywords | Potential social trend associations | Loneliness, Growth, Career, Parenting, Relationships |
2. 400 AI Reading Companion Agents
- Deep understanding of assigned book content and value
- Personalized reading experience for readers
- Answer various questions about the books
- Recommend related reading and extended content
3. AI Marketing System
| Module | Description | Business Value |
|---|---|---|
| Trend Monitoring | 24/7 social trend capture | Never miss a marketing opportunity |
| Smart Matching | AI auto-matches books with trends | From "finding books" to "books finding people" |
| Opportunity Assessment | Evaluate marketing opportunity value | Focus on high-ROI opportunities |
| Content Generation | Auto-generate marketing copy | Dramatically improve content production efficiency |
| Multi-format Output | Copy, video scripts, poster text | Full-channel content coverage |
Business Value
Efficiency Gains
- Trend response: From days to hours
- Content production: From manual to AI-assisted
- Coverage: From bestsellers to all 10,000 books
Asset Accumulation
- 10,000-book structured knowledge graph (reusable)
- 400 AI agents (continuous service)
- Trend-book association model (continuous optimization)
Team Empowerment
- Non-technical staff can directly use AI tools
- From "finding content" to "selecting content"
- Marketing team focuses on creativity and strategy
Why Choose Moments
| Dimension | Moments Advantage |
|---|---|
| Technical Depth | Self-developed AI Agent platform, pyramid model is not just simple API calls |
| Industry Understanding | Deep understanding of publishing industry content marketing pain points |
| Delivery Capability | 400 agents + 10,000 books delivered in 12 weeks |
| Implementation Focus | Beyond technology, focused on business value delivery |
| Continuous Service | System can be continuously optimized and iterated |
Implemented
Heavy Industry Tech Overseas Leads
The ROI Benchmark for B2B Export AI Lead Generation
300+
Leads/Day (Peak)
Complete
Lead Gen Closed-Loop
Trackable
ROI Measurement
Client Background
The client is a Chinese mining machinery manufacturer, with products including crushers, mills, sand makers and other ore processing equipment.
Export Lead Generation Pain Points:
- Lack of effective channels for overseas market expansion
- Traditional B2B platforms (Alibaba International, etc.) lead quality varies greatly
- No independent brand presence, dependent on third-party platforms
- Unclear SEO/SEM ROI
- Low lead follow-up efficiency, poor conversion rates
Solution Architecture
1
Website
Brand - Professional image display
2
SEO/GEO
Traffic - Precise acquisition
3
AI Lead Gen
Engage - Smart outreach & auto-response
4
CRM
Convert - Efficient follow-up
Core Philosophy: Complete closed-loop from lead acquisition to conversion, every step is trackable
Four Core Modules
Module 1: Professional Website
| Dimension | Implementation |
|---|---|
| Brand Display | Professional company image, product showcase, case presentation |
| Multi-language | English primary, covering main export target markets |
| Product Library | Structured product info, optimized for search engine crawling |
| Inquiry Entry | Multi-touchpoint inquiry forms, lowering conversion barriers |
| Trust Signals | Certifications, customer cases, factory photos |
Module 2: SEO/GEO Optimization
SEO Strategy: Keyword research, content optimization, technical SEO, link building
GEO Strategy (AI Search Optimization): Optimization for ChatGPT, Perplexity and other AI search engines
- Structured FAQ content
- Product comparison content
- Industry knowledge content
- Schema structured data
Module 3: AI Lead Generation System
Intelligent Customer Service
- 24/7 online response
- Multi-language auto-detection and reply
- Smart product inquiry responses
- Auto inquiry intent recognition
Lead Qualification
- Auto lead quality scoring
- Customer intent assessment
- Priority ranking
- Auto-assignment to sales
Smart Follow-up
- Automated email sequences
- Follow-up reminders
- Customer behavior tracking
- Conversion path analysis
Module 4: CRM Integration
Full Lead Lifecycle Management:
Inquiry In → Auto Entry → Quality Score → Sales Assignment → Follow-up Log → Quote Management → Deal Tracking
Core Results
Lead Volume
- Peak: 300+ leads/day
- Stable: 100+ leads/day average
Lead Gen Efficiency
- Response time: <5 min (AI auto-response)
- Lead qualification: Automated, 80% labor savings
- Sales follow-up: Data-driven, improved conversion
Quantifiable ROI
- Cost per lead is trackable
- Channel performance clearly comparable
- Real-time visibility on investment returns
Comparison with Alternatives
| Dimension | Website-only Agency | SEO-only Agency | AI-only Vendor | Moments Solution |
|---|---|---|---|---|
| Website | Strong | None | None | Yes |
| SEO/GEO | Weak | Strong | None | Yes |
| AI Lead Gen | None | None | Point solution | Fully integrated |
| CRM Integration | None | None | None | Yes |
| Complete Loop | Website only | Traffic only | Tools only | Full funnel |
| ROI Proof | Hard to quantify | Hard to attribute | Hard to verify | Crystal clear |
Ideal Customer Profile
Industry Fit
- Manufacturing (machinery, components, raw materials)
- Industrial products (instruments, tools, consumables)
- B2B companies with export ambitions
Company Stage
- Existing export business, seeking efficiency gains
- Preparing to export, need to build lead gen system
- Platform-dependent, want independent channels
Pain Point Match
- "Lead quality varies too much"
- "Don't know where money is working"
- "Sales follow-up efficiency is low"
- "Need quantifiable ROI"
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