Liming Heavy Industry Group
Liming Heavy Industry Group runs over CNY 1 billion in annual revenue, with more than 60% of its business overseas and 300+ inbound inquiries per day from overseas markets.
Source: client-reported business figures. Not project-attributed.
Client
Liming Heavy Industry Group manufactures heavy machinery. Exporting is not a side business for them — it is the main one. They are a client of the AI growth (overseas) line.
The problem
Heavy machinery exporting has a long acquisition chain, high order values and decision-makers spread across countries. Traditional export lead generation runs on exhibitions, B2B platforms and manual outreach: expensive and hard to scale. Overseas buyers are shifting to AI assistants and generative search for information, which makes visibility at those entry points a new source of growth.
What we did
Delivered as the overseas AI lead generation engagement.
Limits of this case
- Annual revenue and overseas share are the client’s overall business figures, not incremental results of this project. We do not count company-level performance as our own effect.
- An inquiry volume at this scale corresponds to an established brand with a mature product line and overseas as its primary market. Exporters just starting out should not use it as a baseline expectation.
- Heavy machinery is a high-value, long-cycle category. The conversion from inquiry to order is not comparable to FMCG or SaaS.
- Until attribution data is complete, this case illustrates the client’s scale and the scope of work, not a return on investment.