Novartis
Delivered a digital human intelligent marketing project for Novartis. Quantitative effect metrics have not been collected, and we do not infer them here.
Digital human marketingScope delivered
Client
Novartis is a multinational pharmaceutical company, and a client of the AI business transformation line.
The problem
Professional communication in pharmaceuticals has two hard constraints: the volume of scientific engagement with physicians makes human coverage expensive, and every external message must be compliant, consistent and traceable. Human presentation does not scale; static documents are not interactive.
What we did
Delivered a digital human intelligent marketing solution, using digital presenters for standardised explanation and interaction.
Limits of this case
- Digital humans suit highly standardised content that has to be explained repeatedly. They do not suit exchanges requiring individual judgement.
- Pharmaceutical compliance requires every external statement to be reviewed, so the content update path must have review built in — which lengthens the iteration cycle substantially.
Service behind it
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