Kouboo: rattan furniture brand reaches 53% visibility in ChatGPT and Perplexity
In a 7-day window, Kouboo had 53% visibility on high-intent ChatGPT and Perplexity prompts, first among brands. Agency-reported; timeline and cost undisclosed.
According to a case study by the agency scandiweb, rattan furniture brand Kouboo reached 53% visibility on high-intent prompts in ChatGPT and Perplexity during a 7-day measurement window, ranking first among all brands. For some prompts it made the top-3 recommendations, mentioned alongside Amazon, Wayfair, IKEA and Houzz, across four product categories.
Summary
| Item | Detail |
|---|---|
| Company | Kouboo LLC |
| Industry | Retail |
| Use cases | Customer experience, business intelligence |
| Function | Marketing |
| Reported result | 53% visibility in a 7-day measurement window, top 3 on some prompts; project duration and cost not disclosed; agency-reported data |
| Moments rating | S-tier quick win |
| AI use-case score | 90 |
Why it matters
A small niche brand can be recommended next to much larger retailers in AI answers when its product pages directly answer specific buying questions. This is what answer engine optimization (AEO) aims at.
Case details
Background
Kouboo is a boutique home decor brand selling handmade rattan furniture, wicker baskets and coastal-style homewares. According to a case study published by its agency, scandiweb, on April 16, 2025, Kouboo ranked well in traditional Google search but was nearly invisible in AI-generated answers. The article cites data that 58% of consumers now use generative AI tools rather than traditional search engines for product and service recommendations, up from 25% in 2023.
What they did
scandiweb did not treat AEO as a separate project but as a natural result of user-centered semantic SEO. Most of the work went into product detail pages (PDPs) and product listing pages (PLPs): making them more specific and covering the subtopics and product attributes shoppers care about. The team also pursued external citations and kept off-site information consistent with on-site wording, and it monitored performance across the major models throughout, adjusting as it went. The article does not name the tools used or give start and end dates.
Results and data
- In a 7-day observation window, Kouboo had 53% visibility on high-intent prompts in ChatGPT and Perplexity, ranking first among all brands.
- For prompts such as “Where to buy rattan furniture in the US”, “Where to buy wicker baskets online” and “Where to buy rattan chairs”, it appeared in the top three recommendations alongside Amazon, Wayfair, IKEA and Houzz.
- Four product categories were cited: rattan furniture, chairs, baskets and pendant lights.
- The article itself acknowledges that other factors, such as good customer reviews, may have contributed.
Note that “7 days” is the window over which visibility was measured, not the time from starting optimization to seeing results. The case was published by the agency itself and has not been independently verified.
What to take from it
A brand in a narrow, specific category is better served by product pages that directly answer “where to buy, what material, what setting” than by chasing broad traffic. Consistent messaging on-site and in outside coverage is one precondition for being cited by AI. A fixed set of purchase-intent prompts, rechecked regularly on each platform, is a cheap way to monitor progress.
Limits
The prompts are long-tail questions with clear buying intent (“where to buy”), and only ChatGPT and Perplexity were measured. There is no evidence it works the same on Chinese platforms such as Doubao, DeepSeek or ERNIE Bot. Kouboo already had solid Google rankings and customer reviews, so a brand starting from zero is unlikely to replicate this result directly.
Source
Original source: scandiweb · AI search optimization case study for a boutique furniture brand
This is an industry research entry: a publicly documented third-party AI case, not a Moments client case. For projects Moments delivered itself, see client cases.
Related
- Answer engine optimization (AEO) — Answer engine optimization (AEO) is optimizing content for engines that answer directly, so your content becomes the answer itself or a cited source for it.
- AI visibility — AI visibility is how often and how accurately a brand appears in answers from AI assistants such as ChatGPT, measured with a fixed question set and mention rate.
- Go Fish Digital: winning leads with generative engine optimization — Go Fish Digital tested GEO on its own site: AI-referred leads converted 25x better than search, and monthly AI conversions rose 83.33% in under 90 days.